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Social ERP or Social Media + ERP
Social CRM (SCRM) is a well accepted trend. It attempts to aggregate Social Media activity undertaken by customers/prospects and include them in the profile of an account or prospect in the CRM system....
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Social CRM/ERP = What is it good for?
“Social CRM compliments an organisation’s investments in CRM by capturing the true, authentic and unstructured voice of the customer, enabling them to be customer-driven and not simply pay lip service...
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